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Geoffrey Farmer, Music-Video Director

Venice Biennale–bound artist Geoffrey Farmer has turned his Instagram feed, which is a trove of found archival material, into a music video for the single “Day I Left Home” by Canadian band the Hidden Cameras.

The four-minute video combines footage of obscure films, instructional videos, commercials and performances. As Farmer told Canadian Art last year, odd material on the Internet is an important source within his practice.

“If I were to count the times I got lost in the fingers sprouting fingers of the Internet, I would need as many fingers sprouting fingers to count them. In the past four years I have become interested in the physical archive and its digitization. I enjoy the hands-on process of lifting, sifting and processing the material and then considering how it might be shared and experienced in new ways.”

“Day I Left Home” is on the Hidden Cameras’ upcoming album Home On Native Land, which was recorded over 10 years and will be released on October 28. The album, which has a strong Canadian focus thematically, features guest appearances by Rufus Wainwright, Neil Tennant, Feist and Ron Sexsmith.

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