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Artist Projects / December 3, 2020

Fallon Simard: Contrary Company

New Indigenous design label gives some flair to the traditional kookum scarf
Fallon Simard, <em>White Water Lilies</em> (detail), 2020. Digital illustration. Courtesy the artist. Fallon Simard, White Water Lilies (detail), 2020. Digital illustration. Courtesy the artist.

Contrary Company blends traditional and contemporary Anishinaabe concepts into everything they make. It was founded in 2020 by interdisciplinary Anishinaabe-Métis artist Fallon Simard. For this artist project, they made their own kookum scarf pattern, which is available in three different colours on their online shop. These scarves draw inspiration from traditional ecological knowledge found within Anishinaabe Aki (landscape). They are designed to situate the wearer in Anishinaabe landscape, connecting them to traditional medicine, land and knowledge. The scarf anchors the wearer in a space of medicine and healing by wrapping and protecting their body with white water lilies found on Anishinaabe territory.

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Fallon Simard, <em>White Water Lilies</em>, 2020. Digital illustration. Courtesy the artist. Fallon Simard, White Water Lilies, 2020. Digital illustration. Courtesy the artist.
Fallon Simard, <em>White Water Lilies</em>, 2020. Digital illustration. Courtesy the artist. Fallon Simard, White Water Lilies, 2020. Digital illustration. Courtesy the artist.
Fallon Simard, <em>White Water Lilies</em>, 2020. Digital illustration. Courtesy the artist. Fallon Simard, White Water Lilies, 2020. Digital illustration. Courtesy the artist.

This is an article from our special all-Indigenous digital issue, “Sovereignty.”

Fallon Simard

Fallon Simard is an Anishinaabe-Metis artist, educator and policy writer. Through, memes, workshops and videos, he layers text and images, transposing popular and informal methods of public address to carry pointed political critique. His artwork and pedagogical practice captures how racism and colonialism intercede to form the bases of capitalism’s devastating attempts at cultural erasure and genocide, but also reveal its ultimate failure to control the terms of Indigeneity as present and lived. Simard graduated from OCAD University through the interdisciplinary Masters of Art, Media and Design program. He has exhibited at the Art Gallery of Burlington, curated for the Queer Art Festival in Toronto, written policy for the Yellowhead Institute at Ryseron University and participated in Plug In ICA’s Summer Institute. You can see his work at www.fallonsimard.com, www.contraryco.shop or on Instagram @waasegiizhik or @contrarycompany.