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Adrian Norvid: Wrongo

Galerie Joyce Yahouda, Montreal Feb 25 to Mar 27 2010
Adrian Norvid  <I>Easy Peasy</I>  2009  Courtesy Galerie Joyce Yahouda Adrian Norvid Easy Peasy 2009 Courtesy Galerie Joyce Yahouda

Adrian Norvid <I>Easy Peasy</I> 2009 Courtesy Galerie Joyce Yahouda

Cheesy slogans, corporate advertising, inappropriate language and “Handelian excess” might describe some of the antics to take place at art-world society events and fundraising parties this spring. But they are also some of the hallmarks of artist Adrian Norvid’s most recent collection of drawings, sculptures and paper constructions gathered together for “Wrongo,” a solo show currently on at Montreal’s Galerie Joyce Yahouda. Framed as the remnants of a fictive “Wrongo Ball and Slap Up Supper,” Norvid’s large-scale drawings of old-fashioned music impresarios and ads for consumer products, as well as his sculptures of oversized milk cartons, read as 21st century exquisite corpse exercises that recombine plays on words and suggestive rhymes to point to the unnerving ubiquity of advertising imagery and slogans. Known for his tongue-in-cheek sense of humour and painstaking attention to detail, Norvid’s newest installation harks back to the artist’s creation for the 2008 Quebec Triennial, which featured a life-sized black-and-white recreation of an upright piano constructed entirely out of paper and decorated with intricate pen-and-ink drawings replicating its wood-grain patterns. Much like his triennial installation, “Wrongo” takes a resolutely DIY approach and transports us into Norvid’s wacky parallel universe, where the best party is often the one you create for yourself. (372 rue Ste-Catherine O #516, Montreal QC)

This article was first published online on March 11, 2010.


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